So when a product line like Pai comes along, once she stops clicking her heels with joy, she has to learn all about it. As part of the rebrand, Pai’s product names have been reworked to tell a story. Creating Pai was my way of taking back control," says founder Sarah Brown, who struggled for years with hyper-sensitive and blemish-prone skin. Pai was created to combat all the skincare products that used words like ‘hypoallergenic’ and ‘organic’ but still had ingredients lists with hidden irritants. Sarah Brown, founder of Pai Skincare, knows exactly how that feels. Pai Skincare founder Sarah Brown on rebranding during the pandemic. After a very personal battle with challenging and perplexing skin issues, Sarah Brown, founder of Pai Skincare, did something - rash. She had suffered long enough and was determined to … Sarah Brown describes the revamp of her beauty brand Pai as a “labour of love”. “The box is probably one of my favourite bits, it’s totally unique. All organic, beautiful looking and ideal for those with sensitive skin, the new Petit Pai range for kids has launched and it’s as gorgeous as its grown-up counterparts. "As eczema is so closely linked to heat, trying to keep skin cool is the first line of … Our organic ingredients are the jewel in our crown and we don’t trust anyone but ourselves to touch them. I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control. Made with organic emollients and inulin (a prebiotic fibre) it is designed to be used after hand … Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“ Sarah Brown, Pai Skincare Founder Let down by countless products claiming to be ‘hypoallergenic’ and ‘organic’, Sarah created Pai Skincare, designed to nourish sensitive skin without irritating it. By creating products that are so natural, ethical and sustainable they have goodness built in. I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control. Founded in 2007 by Sarah Brown, who struggled herself with skin sensitivity, British brand Pai Skincare takes pride in offering certified organic care that leaves consumers with sensitive skin feeling empowered. It’s about telling the product story.”. Pai Skincare. Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. The latest release from Pai Labs is our first ever hand serum, Free Bird. Meanwhile, the brand’s production facility houses Pai’s research and development, production and distribution, and marketing teams. If our product carries the Soil Association COSMOS Natural logo and you know that: A minimum of 98% of the ingredients must be from nature. It was a beast to make but it has this notion of no adhesives, which means you can take it apart, and then this idea of discovery.”. Certified organic, vegan & cruelty free. Taking its name from the Maori word for 'goodness', the brand believes you should know exactly what you're putting on your skin - that's why every ingredient is listed in plain English. Pai is one of the leading skincare brands for sensitive skin. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org. Book a free consultation online and shop certified organic, vegan & cruelty free skincare. No controversial chemicals, parabens and phthalates are in the product. The inspiration behind the line came from founder Sarah Brown’s own experience with sever skin allergies. Pai Skincare Founder, Sarah Brown On How She Saved Her Sensitive Skin Section: Skin & Hair Sarah Brown, who lives in London with her husband and son, Jack, one, talks about why she created her own organic skincare for super-sensitive skins and the ingredients we should all steer clear of You asked for more content around business finances, so we’re delivering. Sign up to our newsletter for first dibs on product launches, promos and more. Business, Career. Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle." Paola Bassanese and Sarah Brown of Pai Skincare at Professional Beauty 2012. After founding Pai 13 years ago, Sarah Brown has finally turned her brainchild into the brand she always wanted it to be. Welcome to Money Matters where we give you an … Conditions. About us Founded in 2007, the vision behind NUDE Skincare was brought to life by ethical entrepreneurs Bryan Meehan and Ali Hewson. Abi Weeds, Managing Director, Odylique. Q. Pai counts A-list celebrities such as Natalie Portman, Lea Seydoux, Emma Watson, Rosamund Pike and Dua Lipa amongst its fans. Our rebrand has just gone live. It's one of the good ones, promise. Abi Weeds, Managing Director, Odylique. Sarah Brown, Founder of Pai Skincare 14/09/2016 If you’ve not yet discovered Pai Skincare you’re in for a serious treat. Pai Skincare When founder Sarah Brown struggled to find clean, effective skincare that she could trust to not irritate her sensitive, blemish-prone skin, she decided to create her own. She put all of her know-how to work and went and created the solution herself. "I just wanted effective skincare I could trust. The new Instant Kalmer (£49) is enriched with sea aster to calm aggravated skin and cool, while reducing redness. I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control. Pai's founder, Sarah Brown shares the secrets behind the cult Rosehip BioRegenerate™ Oil, which promises a smoother, brighter and healthier complexion. Made for people with sensitive skin, by people with sensitive skin. The brand’s transparent approach, commitment to sustainability and efficacy, and depth of experience have all combined to bolster its global growth, as have the tailwinds of a thriving industry that’s predicted to … Our philosophy is simple. 6716035 | Natraj Building The Tanneries, 55 Bermondsey Named after the Maori word "pai," which translates to "goodness," her company creates products made with ingredients that are e “Every product has to either showcase the hero ingredient, its reason for being, why the product came about, what the benefit is that it is delivering. This involves third party checks, annual inspections, detailed production records and traceability paperwork that guarantee: Pai products carrying the Soil Association are 100% natural and at least 70% of (non-water) ingredients are organically grown and harvested. After founding Pai 13 years ago, Sarah Brown has finally turned her brainchild into the brand she always wanted it to be. Pai in the wake of a pandemic Sarah Brown, Founder of Pai Skincare, explains: "The pandemic really brought home Pai's relevance now, seeing the upheaval it caused in our customers' lives. "I just wanted effective skincare I could trust. My guest today is Sarah Brown, the founder of British-born skincare brand Pai. Plus, she started in a garage…who doesn’t love scrappy? June 21, 2019. So you can be sure our certified organic products are truly organic, we are accredited by the Soil Association. Sacha Strebe. Pai, Iran, a village in Isfahan Province, Iran The way we behave and shop is shifting, in a seismic way, towards conscious consumption. Odalys Gonzalez. Despite being conscious from the outset, ... Fun, fresh and oh-so-fabulous, London-based Neighbourhood Botanical creates no-BS natural oil-based skincare created by founder Micaela Nisbet. Supported by. "I just wanted effective skincare I could trust. Sarah Brown, founder of Pai Skincare, discusses the significance of authenticity for the sensitive skin experts and their customers. Our rebrand has just gone live. Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“ Sarah Brown, Pai Skincare Founder We're here to help you feel good about your skin. Pai in the wake of a pandemic. Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.“. Marketing | Skin Care. It’s the reason why the brand’s founder Sarah Brown started Pai Skincare over 10 years ago. When Pai Skincare founder Sarah Brown’s skin became irritated, hyper-sensitive and acne-prone out of the blue, she set about creating a skin care line that would let her take back control. 'Pai' is a Maori word that means 'Good'. People. You have created a skincare range specifically designed for sensitive skin: can you tell us about the creative process behind it? Read more. Business, Career. Director of R&D, Cosmetic Solutions. Pai (Manga character), "3x3 Eyes", the anime character Pie (Tokyo Mew Mew), an antagonist in the manga and anime series Tokyo Mew Mew Places. Here, she tells Cosmetics Business about Pai’s new focus and how she negotiated its way through the pandemic Keep It Cool. Certified organic, vegan & cruelty free. Sarah X. Sarah Brown, Founder of Pai Skincare. While this means a lot of hard graft and sometimes making difficult calls, we believe you get out what you put in. Pai gets it. Beautifully illustrated gift sets and more. Good skincare is the key to a great beauty regime and yet trusting any product out there with your face is really rather daunting if you've been let down in the past. Pai’s pursuit to offer the best skincare treatments led her to envision a state-of-the-art facility, offering the latest in skincare at a time when there were a few takers. Supported by. Sarah Brown, Founder, Pai Skincare. Plus, she started in a garage…who doesn’t love scra “When you open the pack, there’s a unique interruption on every bottle and every box, which had to tell the story of the name and the product. “There were lots of elements why we felt like we needed to go ahead with the rebrand,” Brown told Cosmetics Business. We're here to help – book a free consultation online today. Our mission as a brand is to help people to feel good about their skin, and this is going to give us the ability to do so directly, and in-person.” Credit: Photo: Heathcliff O'Malley Pai Skincare represents everything that Pai’s founder needed: effective skincare with organic ingredients without the nonsense marketing. We have a new skincare obsession. Q. Ever felt like your bad skin day has lasted a year? The brand’s transparent approach, commitment to sustainability and well-established efficacy have all combined to bolster its growth, as have the tailwinds of a thriving industry that’s predicted to reach $54bn by 2027. No endangered plant species may be used and no GM Ingredients. Made for people with sensitive skin, by people with sensitive skin. Founder, Pai Skincare. With the functionality we needed, I think we got as far as we could get it.”, Pai Skincare uses Australian berries to create new hydrating serum, Pai Skincare launches Petit Pai range for babies, © HPCi Media Limited | Registered in England No. 'Pai' is a Maori word that means 'Good'. While this was Brown’s initial intention when she set out to create her brand, Pai has become a popular choice among consumers that do not suffer with such issues. All organic, beautiful looking and ideal for those with sensitive skin, the new Petit Pai range for kids has launched and it’s as gorgeous as its grown-up counterparts. To carry this trademark, our products are individually assessed each year for the potential inclusion of animal ingredients, including those not present in the final product. An interview with Sarah Brown, founder of award-winning company Pai Skincare . Sarah Brown, Founder Of Pai Skincare On: Mainstreaming A Niche Wellness Brand. I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control. Pai Skincare founder Sarah Brown on rebranding during the pandemic. We can say for certain that there’s good in everything we make, because the formulation is 100% ours. Rosehip Seed & Fruit Universal Facial Oil, Camellia & Rose Gentle Cream Cleanser + Dual Flyer Cloth, Echium & Hyaluronic Acid Omega Rich Moisturizer, Prebiotic Inulin & Vitamin E Replenishing Hand Serum, $128 She put all of her know-how to work and went and created the solution herself. All of our organic ingredients are non-GM, sustainably grown (without pesticides) and harvested, and extracted without the use of chemical solvents. My guest today is Sarah Brown, the founder of British-born skincare brand Pai. Pai gets it. What better way to do that then interview the Founder! Founder, Pai Skincare. Sarah Brown, Founder of Pai Skincare shares her top career advice and what she looks for in prospective employees When it comes to a skincare brand that caters for all skin types - from the most sensitive to the most resilient - Pai is one of our favourites for its comprehensive collection of … Pai, Iran, a village in Isfahan Province, Iran We’re so glad she did…aka, we’re obsessed and glowing. We are independently certified by Cosmos (Soil Association), Cruelty Free International and The Vegan Society. Pai Skincare founder Sarah Brown on the magical powers of rosehip oil Daoyin Tao facial treatments, double cleansing and a good glass of red wine all … Technical Sales Manager, Centerchem. By ... A photo posted by Pai Skincare (@paiskincare) on Oct 10, 2014 at 9:59am PDT. Read more. Probably not by definition, but we wanted to speak to anyone that needs help or support with their skin. Pai Skincare founder Sarah Brown on the magical powers of rosehip oil Daoyin Tao facial treatments, double cleansing and a good glass of red wine all feature in her wellness routine Rosie Fitzmaurice Pai founder Sarah Brown, who suffers from chronic urticaria, created this brand to help people manage the side effects of allergies and nourish sensitive skin without potential irritants. Sarah Brown’s company is certified organic and focuses on producing ultra-pure skincare products for those with sensitive skin. St, London SE1 3XG | VAT GB 939828072, Skin care bundles gain traction as lockdown acne rises, Pai Skincare secures £1m business loan after sales grow over lockdown, Pai Skincare unveils organic product incubator division, Beauty spots an emerging category with skin-friendly face coverings, Acne Awareness Month 2020: 6 innovations to help spot-prone skin, Advertise Despite having to contend with a global pandemic and a “mere brand relaunch”, as Brown described it, she said the brand’s new trajectory is everything she wanted it to be. Pai are an organic skincare brand suitable to all skin types, even the most sensitive.With a luxurious selection of products and loyal fans such as Estee Lalonde and Ruth Crilly, there’s no compromise to choosing natural when you pick Pai. Pai products are independently verified by the Vegan Society. Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle." Pai Skincare believes that beauty products should be cruelty free. Subscribe, Terms & Unlike many other ‘Natural’ products ours are certified to a Soil Association COSMOS Natural standard. Pai’s cartons are laminate-free and, according to Brown, have been for several years, while its packaging uses biodegradable tamper seals. By Becky Bargh 23-Sep-2020. We do not sell to Chinese stores or any other country that requires animal testing as a condition of importing. Named after the Maori word "pai," which translates to "goodness," her company creates products made with ingredients that are e Pai in the wake of a pandemic Sarah Brown, Founder of Pai Skincare, explains: "The pandemic really brought home Pai's relevance now, seeing the upheaval it caused in our customers' lives. This month’s guest is Sarah Brown, Founder of Pai skincare. Meet Pai, Your New Favourite Organic Skincare Brand. Trying to keep it under control was a daily battle and finding products that didn’t contain problem ingredients brought a whole new challenge. After four years in the making and a global pandemic to contend with, her 2020 rebrand has been no mean feat, but rather an “intense time” that she has had to negotiate with agility and caution. Our mission as a brand is to help people to feel good about their skin, and this is going to give us the ability to do so directly, and in-person.” Pai (Manga character), "3x3 Eyes", the anime character Pie (Tokyo Mew Mew), an antagonist in the manga and anime series Tokyo Mew Mew Places. “We agonised over it, but I think that you have to; to be happy at the end you have to have sweated the detail. 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