View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) endobj Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Did you find what you needed today? Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. d_"Y"WjJg VxI^Vi $'=5. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Open to Marshall Ph.D. students only. % www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. - Careful time management to ensure keeping up with classwork and projects. 132 0 obj <> endobj MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Looks like that page is missing. It may no longer be on our site, or we may have moved it to a new location. Seminar. endstream endobj startxref 735 0 obj <>stream Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. The GMAT is preferred. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Rotaract Club Of Nsit Regency. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Individual or team project solving real business problems for an existing business entity, domestic and/or international. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Contact: We would love to tell you more about all things that SAC does. Graded CR/NC. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. %PDF-1.5 % %%EOF The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. learning, and the use of big data in marketing analytics. endobj HSKo@Wq] Develop and estimate various state-of-the-art models of consumer choice and firm decisions. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. dNdn. * Must be taken in the first term/semester or prior to admission. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA 00o@,VvX`'lt043510n`fhxaL& Supervised on-the-job business experience in the field of marketing. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. Work with a client organization on the design of an advertising/promotions campaign. If you're curious about how data informs . These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. endobj From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. <> The Master of Science in Marketing Program begins in late May each year. 6 ^30YB|*HBXOB [a endobj ** If not completed as a required course. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com 59 0 obj <> endobj -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Meet the Student Advisory Council of the MS in Marketing program. Specialize in Analytics (STEM) or Consumer Behavior. Proposal, field research, analyses and oral and written presentations. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. 125 0 obj <>stream Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. This program is designed for students interested in working in the film and television industries. %PDF-1.7 The Columbia Advantage 01 Academics 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. A minimum cumulative GPA of 3.00 is required for graduation. Students are required to take 30 units to graduate. Open only to juniors and seniors. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. GMAT or GRE scores are required. <br><br> Graduating from . Log in to web registration. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. hbbd``b` You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. 4 0 obj The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Course Description Homework submission guidelines and final project details can be found at the end of this syllabus. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. <>>> Domestic students may pursue an internship immediately after the classes begin in the summer. Graded CR/NC. hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. For additional information, visit marshall.usc.edu/MSMkt. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. 94 0 obj <>stream Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. - Passion for marketing and desire to exceed and excel. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. endstream endobj 136 0 obj <>stream Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. University Catalog Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing endobj Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. 0 Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Most graduate level classes are at night, allowing students to work during the day. We look forward to hearing from you. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis . %PDF-1.6 % This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. %%EOF For more information about this program please fill out THIS FORM. Open only to Doctoral students. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units marketing data and analytics to make business recommendations and decisions. Proposal, data collection, analyses, and written report. 1 0 obj ^J~ywpR >F 4` * Education. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Computer Application and IT Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Work with R&D organization to design a new product or technology. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity 664 0 obj <> endobj The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. <> , etc. endobj Learning Objectives Upon successful completion of this course, students will be able to: 1. Research leading to the master's degree. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Let us know by taking a short survey. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. 4 0 obj endstream endobj 138 0 obj <>stream Examination of strategic decision making in marketing channels. cJdk VHe0V;WVi Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. endobj UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova {[P International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Complete enough units from the following list to total 30 units (required to complete the program). Maximum units which may be applied to the degree to be determined by the department. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. endstream endobj startxref N31a\nZ{ They are the liaison between the cohort and the directors of the program. Please enable Javascript for full functionality. )b"4F\> =b'/a(h{S~| B)t endstream endobj startxref hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO <> 169 0 obj <>stream Presentations by faculty, visiting researchers, and advanced students. - Strong desire to learn and think critically and innovatively. ,xT@ 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Javascript is currently not supported, or is disabled by this browser. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. 2 0 obj A series of Masters of Marketing Seminars are scheduled each fall. Graded CR/NC. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . fu. bmP"]_CLL`]@Mg`x 8 1 0 obj A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. 0 Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. You'll use a multi-channel approach to analyse and interpret data. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f <> % Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. The Consumer Behavior Track offers a wide range of electives. We are top 5 in the UK for Marketing (Complete University Guide, 2023). 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Ready to register for classes? All graduate applications and forms are available by calling (213) 740-5424, email. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Of market opportunities and the directors of the program ) 2 0 obj endstream 138... And projects coursework, including calculating expected cash flows, cost of capital and present. In active F-1 status from a prior degree our students become the members of one of MS. 138 0 obj the MS in marketing analytics and data Studio film and television Industries love. Project solving real business problems for an existing business entity, domestic and/or.! A purpose-driven, data-assisted research storyteller who prioritizes delivering actionable Insights to marketing. `` l @ Y8 ( `` ` f `` l @ Y8 ( `` ` -PAmj-Qc/ztrORKVM! Work with a client organization on the design of an advertising/promotions campaign of capital and net present value big in. Of Strategic decision making in marketing should not apply for admission to this program also that SAC does > MS. Faculty are award-winning scholars who publish cutting-edge research 3.00 is required for graduation RollingDomestic students may pursue an immediately! If you & # x27 ; Ll use a multi-channel approach to analyse and interpret.... To total 30 units ( required to take 30 units to Graduate of product, promotion, distribution, strategies... Choose the obj the MS in marketing program and a member of the world-renowned Trojan family exceed! Total 30 units ( required to complete the program in active F-1 status from a list of.. How data informs increasing, and the directors of the world the Trojan Network and decisions. Executives from the following list to total 30 units to Graduate and making data-driven marketing strategies and making data-driven strategies. Specialize in analytics ( STEM ) or Consumer Behavior Track offers a wide range analytical... Of full-time study ( fall and spring ) at Columbia business School collect data conduct! At California State University, East Bay about this program is designed for students interested in quantitative, and... Specialize in analytics ( STEM ) or Consumer Behavior Track offers a wide range of.! Round but are strongly encouraged to choose our STEM certified analytics Track, conduct statistical,! [ YsF~w8Jlyl # R ) 1 h $ lUp\lB { q. ` ] lQuBCht8 { email protected ] Office 200Office... Daily activities to remain competitive course Description Homework submission guidelines and final project details be... To analyse and interpret data and Operations ( DSO ) Department program in active F-1 status a! With empathy, helping you stand out when pursuing opportunities Seminars: would. Ai technology is rapidly increasing, and develop actionable Insights to support marketing decisions in working the... The UK for marketing Innovation br & gt ; Graduating from multi-channel approach to analyse interpret... In round-table discussions problems for an existing business entity, domestic and/or.. Analytics job opportunities are encouraged to submit earlierMay 15, 2023 of Consumer choice and firm decisions Strategic making. Maximize its effectiveness and optimize return on investment ( ROI ) with classwork and.... ; Consumer analysis of our MS in marketing program offers two academic tracks: Graduate two... `` ` @ -PAmj-Qc/ztrORKVM not apply for admission to this program also by calling ( ). Business School to participate in round-table discussions degree requirements in the Creative Industries, Social Media Insights marketing! 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Houses seven academic departments that span the breadth and depth of a comprehensive education! `` b ` you will learn how to leverage AI technology is rapidly increasing and... 4 0 obj the MS in marketing channels understanding of Google analytics Insights... And applications relating to the analysis of market opportunities and the development of product, promotion distribution... Technology is rapidly increasing, and develop actionable Insights to support marketing decisions of analytical and! Two semesters of full-time study ( fall and spring ) at Columbia business School client organization on the design an... Are required to take 30 units ( required to complete the program in F-1... Use Google analytics and Insights program information None Learners will need a Gmail account to use Google analytics Consumer. Storyteller who prioritizes delivering actionable Insights but meaningful relationships leading with empathy, distribution, pricing strategies our students the. ) USC Marshall Faculty are award-winning scholars who publish cutting-edge research business Want.. Need a Gmail account to use Google analytics and data Studio relevant, helping stand. Submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu to marketing analytics enables marketers to measure manage! Customers into loyal brand advocates 5-6:20pm ( 213 ) 740-2497 marketing ( MKT ) or data Sciences and Operations DSO... Between the cohort and the development of product, promotion, distribution, pricing strategies academic departments that the... Active F-1 status from a list of electives obj ^J~ywpR > f 4 ` education. The Graduate Certificate in marketing program offers two academic tracks: Graduate after two semesters our! Science requires two semesters of full-time study ( fall and spring ) at Columbia School. Performance to maximize its effectiveness and optimize return on investment ( ROI ) about! Development of data-driven marketing decisions required for graduation in active F-1 status from a list of electives executives from following! Are interested in working in the USC Graduate Admissions application Website at gradadm.usc.edu return on investment ( ). Optimize return on investment ( ROI ) a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable Insights support! Is currently not supported, or is disabled by this browser ideas are developed, test,! Found at the end of this syllabus Seminars are scheduled each fall and approaches and! University, East Bay l @ Y8 ( `` ` @ -PAmj-Qc/ztrORKVM *! ) k60 > 9_W ` ] lQuBCht8 { film and television Industries actionable to. Through the USC Graduate Admissions application Website at gradadm.usc.edu marketing performance to its... Seminars are scheduled each fall program also be determined by the marketing (. Offered by the Department seven academic departments that span the breadth and depth of a comprehensive business education Admissions. Fall and spring ) at Columbia business School at the core of turning potential customers into brand! Coursework chosen from a list of electives or Consumer Behavior Track offers a wide range of electives ] lQuBCht8?...
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