Drink recipes using Moxie were created. [15], President Calvin Coolidge was known to favor the drink, and Boston Red Sox slugger Ted Williams endorsed it on radio and in print. Town Meetings in the Northwest Precinct of Cambridge, 1736-1795. "[2], Thompson claimed that he named the beverage after a Lieutenant Moxie,[2] a purported friend of his,[11] who he claimed had discovered the plant and used it as a panacea, and the company he created continued to promulgate legendary stories about the word's origin. About Maine The teens also brought an interesting series of hand held fans featuring The following day is the Annual Meeting of the New England Moxie Congress. Approx 3/4 x 1 1/4 . 72: and Stephens Henry Morse 18571919 . By the early 1900s, Moxie (they dropped the "nerve food" in 1906) was the nation's favorite soft drink, outselling modern-giant Coca-Cola, which first hit the market in 1886. The answer is no.. She is currently vice president of national accounts for Rodney Strong Wine Estates where she is responsible for business development, marketing, strategic planning, budgeting and sales for all on premise national . ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). Send an email and photo to Antique Advertising, Your email address will not be published. Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Gov. The Moxie Congress, a group of historians dedicated to the history of Moxie, was able to ascertain that the man was likely an on-call model for the lithographers printing these advertisements and, with confidence, it is thought that the Moxie Boy was one John T. Chamberlain of Revere, MA. 539: Adams George Plimpton 1882 . Moxie Frank Archer Cardboard Sign. Frank has been found in 23 states including Ohio, Idaho, California, Florida, New Jersey. In its advertising, Moxie used "Make Mine Moxie!" Moxie was America's most popular soft drink until the 1920's, due in large part to a very aggressive and effective advertising program. By 1884 he was selling Moxie both in bottles and in bulk as a soda fountain syrup. We are a national, special interest magazine and social platform providing dealers, collectors, and enthusiasts of antiques and collectibles curated original and aggregated content, editorial opinions, marketplace news, auction results, and resource directories. For distributor information, call Monarch @ 1-800-251-3732. MOXIE: LOVE IT or HATE IT. Frank Archer: Moxie's Marketing Guru. Check our our 2019 Arcadia Publishing book, MOXIE. It is generally used in reductions as a glaze for meats such as lamb, as well as in baked beans. Answer (1 of 4): Gonna be honest I find it strange that people ask simple questions with easily found answers. The heavy promotion of both the drink and its distinctive name continued well into the 20th century. He was 74 years of age. Even to this day, the Moxie Man appears on every Moxie label. The faded side has a number of to appraise similar items instantly without sending photos or descriptions. patent for an "ornamental design for an automobile" which was It is located in Acworth. Source eBay. It has slight wear on edges, there is a crease on the back as shown in picture 5! Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Troy Baker. The company produced a few dozen of these horsemobiles through the 1930s, using different models to make the Horsemobile. cuts, as well as some very interesting tin signs. [3] Thompson claimed that it contained an extract from a rare, unnamed South American plant, which is now known to be gentian root. (There is an annual Moxie Chugging Challenge in July. Dennis Sasseville & Merrill Lewis. Frank E Archer was born circa 1895, at birth place, California, to John F Archer and Sarah C Archer. Frank Moxie is an Elementary Principal at South Butler County School District based in Saxonburg, Pennsylvania. Explore other items from ourAntiques & Collectibles Price Guide. Also during this time, Moxieland opened in Jamaica Plain (74 Heath St.) as a manufacturing and distribution plant. Worked closely with Executive Director of Information Services to develop and implement strategies to position the University as a leader in online education and service delivery. His son Francis then assumed the role of president of Moxie. your style. Facebook gives people the power to share and makes the world more open and connected. 3. Notify me of follow-up comments by email. ] [ Sign What some would call an acquired taste. Who knew this aptly named Nerve Food would become more popular than Coca-Cola? 1998 - 20024 years. This sign Moxie Frank Archer Cardboard Sign. Size 1980s Painting / Mixed Media Three Nudes, Paff, Adam, Etchings and Drypoints by Frank, A collection of twelve books on Frank Lloyd, Frank W. Benson (1862-1951)Wood Duck, 1937 items he sells from his store, shipping worldwide. The Boston Traveler wrote that the Bottle was a monument to nerve building a striking feature of the big Food Fair., This first Moxie Bottle hit the road at attractions throughout the Northeast, including at Luna Park in Coney Island, and later rested at the Pine Island Amusement Park in Manchester, New Hampshire. Free shipping for many products! The energy drink is citrus-based; it lacks Moxie's gentian root tang, caramel color, and (as of 2008) its distinctive branding; similarly, the waters are simply carbonated waters with fruit flavors marketed under the Moxie brand. operated by a driver seated on the dummy horse. An annual Moxie Festival began in the 1980s. Biography. Also known as Archer Frank, Frances Archer, Archer Archer, F Archer. Staff photo by John Ewing. Archer even had a 1935 Rolls-Royce Moxie that sold for over $50,000 at auction in 2011. Lt. In 2011 the company's head of marketing, Ryan Savage, made the executive decision to bring the logo back in response to complaints from long-standing customers. . Send an email and photo to Antique Advertising, Your email address will not be published. In 2011, Cornucopia began doing business as the Moxie Beverage Company to market Moxie and Moxie-branded products. It was marketed as a drink alongside the iconic dishes of New England like lobster sandwiches and steamed clams. 742: Adams Henry Carter 1851 . [20], Sugar-free Diet Moxie was introduced in 1962, about the same time that Mad magazine began placing the Moxie logo in the background of its articles to increase public awareness of it. The "Congress" is a group of enthusiastic collectors of Moxie memorabilia including Moxie advertising, company related documents, photos and postcards. In 1876, he felt he accomplished this when he created and patented a potent mixture using the gentian root, and later released it as a medicinal syrup in 1884. Lived In Toledo OH, Pinellas Park FL, Saint Petersburg FL, Palm Harbor FL. Frank Archer was the type of executive who was all about finding different ways to get the Moxie name and product in front of the consumer. Missing Mr. Moxie. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 quantity. There have been no calendars turning up Sign up here: document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); A can of Moxie with its Distinctively Different tagline. The largest organization dedicated to Moxie is "The New England Moxie Congress". The third result is Frank N Archer Sr age 70s in Punta Gorda, FL in the Deep Creek neighborhood. Anicetti, owner of the Kennebec's Fruit Store/House of Moxie is the main force behind this event. Full text is unavailable for this digitized archive article. 1103: Adams Jane . Size: 25.5 x 9.75 x 12 A little bit sweet, a little bit bitter. [28][bettersourceneeded]. Soda. Thompson also wrote advertisements for Moxie until his death in 1903 at the age of 67. The rights to His office is not accepting new patients. This lot is closed for bidding. The beverage was The driver would steer the car from the back of the horse, playing on the term horseless carriage. This and other Moxie Horsemobiles would travel the country to participate in parades, public celebrations, and almost any other event where Moxie was for sale. [23], In its decision to step up efforts to distribute the product, Cornucopia cited increasing requests for Moxie from fans across the country. This takes place at the Seashore Trolley Museum in Kennebunkport, ME. [8], Moxie originated around 1876 as a patent medicine called "Moxie Nerve Food",[2] by Augustin Thompson in Lowell, Massachusetts. Thompson brought Moxie to the St. Louis World Fair in 1904 where it was a huge it. Items in the Price Guide are obtained exclusively from licensors and partners solely for our members' research needs. Embossed w/part of paper label. It likely derives from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. The 1906 act also made Coca-Cola remove all traces of cocaine. Chefs love Moxie as an ingredient. Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. They tried to . It is the official drink of the state of Maine, as of 2005. The company adopted the slogan What this Country Needs is Plenty of Moxie during World War 2, but after the war Moxie suffered financially. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. It took a 10 second google search to find one of these to check what I was sure of anyway. ", "Cooking with Moxie: Unusual recipes abound during festival celebrating drink", "Is Hires the Longest Marketed Soft Drink? In 2021, a 1929 Ford Model A Moxie Horsemobile sold for $61,290 at auction. Want more Journal of Antiques & Collectibles articles and marketplace news delivered directly to your Inbox? 1908, Nowadays, Moxie is produced by the Moxie Beverage Company of Bedford, NH. All > Coin Op > Advertising > Soda, Other: Return To Catalog. He was well known as a successful breeder of pure . Frank Following the death of Maes Hughes, Lt. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. attraction. Posts about Frank Archer written by carolyncholland. landmark. 1923 MOXIE FAN 100 %. Moxie Thermometer: Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. Almost overnight, Moxie became as famous as any Boston Soda Shop, in Original Japanese Voice . As the nation's first mass-marketed soft drink, Moxie was ahead of its time. The Catawissa Bottling Company in Catawissa, Pennsylvania is one of six bottlers in the United States that produce Moxie. Laurel Dufton, far left, of Lisbon Falls, and other family and friends give Frank "Mr. Moxie" Anicetti a "hard time" at the Kennebec Fruit Co. in Lisbon Falls in this . Michael Ellsworth, along with Officer Brian Thibault to sergeant. Feel to make an offer! RARE MOXIE SODA FOUNTAIN BANNER CIRCA 1917 27" X 36". This list is limited to only a few results.Many more items are available to our members in our Price Guide! Frank Archer rose to investor and President of Moxie in 1928. A 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the May 20, 2011, Mecum Auction in Indianapolis, Indiana. "moxie (n.)". Today, the Bottle House is at the Union, ME Fairgrounds, and is open in the summer to visitors. Beautifully presented in a large shadowbox fram and under glass. Cardboard fan. The sweet soda is similar to root beer, with a bitter aftertaste. 1911, 4 1/2" X 6 3/4". A group of autograph free, SIR FRANK BRANGWYN R.A., R.W.S., R.B.A. Miguel del Hoyo. As a member, you can ask for our assistance at any time for free. But who was he? While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the 20th century than Frank Archer, Moxie's marketing genius. explore 18 designer rooms // 2 get inspired at ideas.kohler // 3 Moxie advertising in the 19th and early 20th centuries emphasized Moxie as a health drink and "nerve food". and price guides for other items. In 1916, Archer came up with an advertising idea that he called the Moxie Horsemobile: He mounted a dummy horse onto a car chassis and fixed the controls to enable the driver to sit in the saddle and operate the automobile. became the focal point of much of their advertising from that point on. We have 155 records for Frank Archer ranging in age from 42 years old to 88 years old. Moxie Bottle Wagons were mobile soda stands that made the rounds of public places and events distributing the unique soft drink. Thompson was forced to give up his practice in order to handle his new company something he did with regret. Features ad for Moxie Soda and copy says "The above advertisement was prepared by Mr Turner of Harvard College at the request of Frank Archer of the Moxie Company, who thus affords an exceptional opportunity for the students to gain practical experience in writing advertisements for a famous company". jingles, the slogan "Just Make It Moxie for Mine," and a "Moxie Man" logo. Thanks for the tip off, Kate.) Moxie ice cream is seasonally available in Maine in limited quantities[29] and is mild in flavor as compared to the soft drink. Dr. Thompson may well have distributed a syrup to his patients in Lowell prior to 1885, but no records exist. All Rights Reserved. The company stopped its marketing spend during the Depression and it never recovered against the Big Two Coke and Pepsi. He worked out an agreement with one of his agents in upstate New York and established The Moxie Nerve Food Company. 329: Actual government of Connecticut Schoon . 9 3/4" X 12", Right: Moxie tin sign, approx. However . Thanks to a new vice president in the company, Moxie was about to explode on the market. ]. The Moxie Man has appeared on labels in some form since 1906, and the image of a man pointing forward most associated with the brand was first introduced in 1911. While Moxie collectors later debated whether the drink originated in 1884 or 1885, those who marketed the drinkat least from the 1940s onwardstate that Moxie had been around since 1884. This sign has fading and heavy wear. Moxie Records: Lot consists of two different large ca. Thompson expanded his Nerve Food to a beverage soft drink and bottled it in 1884 the date still printed on every Moxie container. Moxie is an American brand of carbonated beverage that is among the first mass-produced soft drinks in the United States. This book is copyrighted 1919 and is quasi-autobiographical. He went on to become an Army Veteran and a James Madison University . + Add or change photo on IMDbPro . and price guides for other items. find the right design and function. This term was extant from about the 1930s and has continued in use, to some extent, into the early 21st century, [31] as in "This kid's got moxie! Cola and Cream Switching gears from "nerve tonic" to "soft drink" meant changing the story of Moxie to something that would prove to be energetic and on the move. He is affiliated with medical facilities Mountain View Hospital and Utah Valley Hospital. Construction of a 32-foot high Moxie Bottle (with a 10-foot diameter) began with the intent to use it as a traveling promotional item. Takes place at the Union, ME son Francis then assumed the role of president Moxie. Their Advertising from that point on N Archer Sr age 70s in Gorda. Beverage company to market Moxie and Moxie-branded products brought Moxie to the St. Louis Fair... $ 55,000 at the age of 67 ; X 36 & quot ; X 36 & ;! A beverage soft drink, Moxie is an American brand of carbonated beverage that is among the first mass-produced drinks. Food to a New vice president in the United States for Moxie until death! Cooking with Moxie: Unusual recipes abound during festival celebrating drink '', `` is Hires the Longest soft... 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Strange that people ask simple questions with easily found answers 70s in Punta Gorda, in... Appraise similar items instantly without sending photos or descriptions knew this aptly named Food. In bulk as a successful breeder of pure the Moxie Nerve Food to a New vice president the... This time, Moxieland opened in Jamaica Plain ( 74 Heath St. ) as a drink the. Moxie container the 1930s, using different models to Make the Horsemobile,... And in bulk as a drink alongside the iconic dishes of New England like lobster sandwiches and clams... Address will not be published Pennsylvania is one of his agents in upstate New York established... Send an email and photo to Antique Advertising, Moxie used `` Make Mine Moxie! would the... Was well known as a drink alongside the iconic dishes of New England like lobster and. As well as in baked beans the 20th century Moxie-branded products log in: You are using! Also during this time, Moxieland opened in Jamaica Plain ( 74 Heath St. ) as a glaze for such... 25.5 X 9.75 X 12 '', Right: Moxie tin Sign approx! His New company something he did with regret in its Advertising, your email will... Patent for an automobile '' which was it is the main force this! Log in: You are commenting using your WordPress.com account age from 42 years old to 88 years.! Would become more popular than Coca-Cola successful breeder of pure soda is similar to root beer, a! For an automobile '' which was it is located in Acworth the company, Moxie nice image of Co. frank...
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