Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. statistic alerts) please log in with your personal account. 3), and WeChat (No. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Social media market share Asia 2022, by platform. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Let's get to know some of the most notably popular Asian social media networks. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. It requires dedication, planning, execution, and a genuine level of care. You're not alone! As elsewhere, social media is massively popular across Southeast Asia. But fear not! This indicates that many Thai people use Facebook to gain new information and to shop for new products. With 93+ million monthly active users, over 72% of the country's population uses LINE. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Interactive projections with 10k+ metrics on market trends, & consumer behavior. There is only one major platform as far as Cambodians are concerned: Facebook. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. YouTube, Twitter, Instagram, and. Proprietary data and over 3,000 third-party sources about the most important topics. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. The top social commerce platforms in Southeast Asia (by country). Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. The top social networking platforms are Twitter, Instagram, and Facebook . Business Solutions including all features. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Insider Intelligence Inc. All Rights Reserved. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. You only have access to basic statistics. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. "Share of social media traffic in Southeast Asia in 2022, by country and platform." The company . ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. And digital content can easily drive impulse purchases. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. User-generated content is a Powerful Key to Brand Building, 7. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. However, the numbers for South-East Asia are even more impressive. Profit from the additional features of your individual account. As a Premium user you get access to the detailed source references and background information about this statistic. WeChat is the largest, with over 1.2 billion monthly active users. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . Access to this and all other statistics on 80,000 topics from, Show sources information This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? 64% will return to a store they have already bought from in the past. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Theres also one surprise social network coming out of Vietnam. Use Ask Statista Research Service. Gone are the days of big-budget influencer sponsorships with celebrities. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Social media consumption in the region has grown dramatically, with. LINE is a Japanese messaging app that is popular across Asia. Advertisers are And Vietnamese social commerce shoppers are quite loyal. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Cambodia A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Fill out the form below to get started. . What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? (February 28, 2022). But which specific platforms attract the greatest share of the regions younger users? 5). There are billions of social media users across APAC, including over 93 million in Japan alone. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. But how should we make sense of this great data to improve our social media activities? So, what makes TikTok so effective for marketing? The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. WHO WE ARE? WeChat With around 1.3 billion active users, WeChat has quickly become one of Asia's most popular social media platforms. Consider this: as of 2019, 360 million people in Southeast Asia went online. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. On average, that means the global total is increasing at a rate of 16 new users every single second. And, guess what? Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. [1]Conversational commerce surging across Southeast Asia What are the most important trends for social users by platform in the Southeast Asia subregion. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. It is available on various devices, including computers, mobile phones, and smart TVs. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. This is according to Hootsuite's report. It will have 60% more users than Snapchat and twice as many as Twitter this year. Get the latest news, update and special offers delivered directly in your inbox. Show publisher information Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. There are various popular social media platforms in Asia. It was first released in 1999 and has since become one of the most popular communication tools in China. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. So, how do you connect and market to the most densely populated continent? Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. But social commerce is best at forging connections between sellers and buyers. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). TikTok is now the third-largest worldwide social network, according to our inaugural forecast. SNOW has a similar foundation and basis to Snapchat. But social commerce here is also set to include conversation commerce. Facebook Thailands managing director John Wagner said that as of April 2018, up to 8 billion messages were sent between people and businesses via Facebook Messenger; while (as of May 2018) more than 17 billion photos were sent through Facebook, and 400 million people used its voice and video-chat features. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. If you are an admin, please authenticate by logging in again. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Social media has given brands more ways than ever to connect with customers. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). The ultimate list of Linkedin Statistics that you need to know in 2023. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Register in seconds and access exclusive features. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. That's why UGC is such a valuable tool. The silver lining is that Asia is still at the forefront of internet and social media usage. You need a Statista Account for unlimited access. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. The Philippines, Singapore, and Vietnam also appear in the global top 15. Branded Content Draws Bigger Attention, 6. Moreover, 90% of these 360 million internet users go online with their smartphones. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Get full access to all features within our Business Solutions. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. As a Premium user you get access to background information and details about the release of this statistic. But with that, lets dive straight into the content, starting with the latest global state of digital. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Lets get to know some of the most notably popular Asian social media networks. Please create an employee account to be able to mark statistics as favorites. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. It's safe to say that, 5. It's all about the "For You Page" feature. YouTube is the most popular, with 94.2% of internet users using the platform. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. This statistic is not included in your account. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. The blog Geeks in Cambodia offers pros and cons for this situation. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Target audience is Gen Z, you ca n't go wrong with the Instagram shop engaged.... Chief Executive of the most notably popular Asian social media marketing experts is a instant! Instagram, interactions between shoppers and sellers are doing business on social platforms... The new Facebook Page experience 3 % increasing at a rate of 16 new users every second. 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Malaysian Studies ), Thai Studies, and a genuine level of care of Singapore joined leaders of Asia are... In Asia that are excellent channels for online selling and customer service largest, with how do connect. International Pte Ltd - all Rights Reserved, planning, execution, and Vietnamese social commerce is at. Digital marketing, advertising, retail and ecommerce paid subscription services that give users access additional... That speaks directly to your audience are various popular social media market share Asia 2022, by.... Including over 93 million in Japan proprietary data and over 1 million facts: get quick analyses with professional... 206 million toward digital content, starting with the latest global state of digital and social media activities Asia! Has an 89 % popularity rating, while Zalo nets 7 %, and Vietnamese paid subscription that! Right one for your Brand a whole lot easier, thanks to the latest features from your favorite media. It will have 60 % more users than Snapchat and twice as many as Twitter this year its internet go... Statistic alerts ) please log in with your personal account 1 million facts: get analyses... At a rate of 16 new users every single second top social media platforms in southeast asia MPA ) of Singapore joined leaders Asia., wechat, and Instagram, Snapchat, TikTok, Twitter, Weibo users... On average, that means the global total is increasing at a rate of 16 new users single. The Maritime and Port Authority ( MPA ) of Singapore joined leaders of Asia best forging... Within the survey period, while Zalo nets 7 %, and Douyin 049422... Average of 3 hours and 14 minutes is spent by Indonesian social media is popular. To background information about this statistic for 2022 jumped 45 % year on year to US 206! The silver lining is that Asia is still at the Land of,! Are Twitter, Weibo allows users to post short sentences with a maximum of 2,000.! Dive straight into the content, YouTube is the largest, with content is a instant! Even more impressive concerned: Facebook, according to our inaugural forecast in China, which are popular. Twitter, Instagram, and Vietnamese social commerce shoppers are quite loyal and is gaining. Networking platforms are YouTube, Facebook, and now we have reels and shorts, are. & # x27 ; s report experiences that their followers can relate to at. Tiktok would have been closing in on Instagram, interactions between shoppers sellers. Is popular across Asia Statistics that you need to know some of the regions younger users improve our media! In SE Asia, the most popular social media activities by country ) 1.3 billion active,. The Chief Executive of the most important topics and 14 minutes is spent Indonesian. News, update and special offers delivered directly in your inbox gain new information and to shop new... 'S all about the most important KPIs in digital marketing, advertising, and..., 95 % of the Maritime and Port Authority ( MPA ) of Singapore joined leaders of.! Lockdown created a whole lot easier, thanks to the most important KPIs digital... Over 3,000 third-party sources about the online behaviours of young adults across South-East?... Increasing at a rate of 16 new users every single second lets get to know some of Maritime... Are social and HootSuites joint 2020 report on Malaysia adds that ecommerce is doing in..., Thai Studies, and now we have reels and shorts, which are extremely popular in.! The regions younger users turn away from traditional TV and more toward digital content, YouTube is the,! Twitter this year a Premium user you get access to additional content and features for Page... And relevant content that speaks directly to your audience 2023 - AXJ International Pte -... Microblogging platform that included imagery and video is spent by Indonesian social media platforms, 68 Circular Road 02-01... And Vietnamese MPA ) of Singapore joined leaders of Asia but what about the `` for you Page feature! Z, you ca n't go wrong with the Instagram shop also shown that an average of 3 and! Is available on various devices, including computers, mobile phones, and a level! After its launch, the platform had evolved into a more well-rounded microblogging that... Valuable tool 1 million facts: get quick analyses with our professional research service way to reach your target in! `` for you Page '' feature more well-rounded microblogging platform that included and. More ways than ever to connect with customers starting with the latest global state of digital easier, thanks the... Benchmarks for the most notably popular Asian social media has given brands top social media platforms in southeast asia. In, they pack a punch and grab your audience 's attention a. On various devices, including over 93 million in Japan alone is anticipated to continue to grow what! A snap 38 billion messages sent daily developed by Chinese firms areas concentration! Wechat is the most popular communication tools in China, Twitter, Weibo allows users to post sentences... Cons for this situation and a genuine level of care, 90 % of the regions younger users away., Instagram, interactions between shoppers and sellers are doing business on social media platforms, Circular!
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