Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. In terms of racial diversity, Cowboys fans are right around the middle of the pack in the NFL, with 56 percent identifying as white and 44 percent nonwhite. With 53% of fans living within 50 miles of campus, the report suggests in-person, local engagement may be the most effective method for both game day and non-game day activations. Demographics dont make decisions for us, our overall values do, Tatum said. This is an increase from just over $3 billion in 2020. Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. Against this starting point, this article critically examines how football fans respond to and contest key developments under the aegis of 'securitization' by employing relevant examples from elite English football. The average attendance for a NASCAR race: 98,000. Digging deeper, the data. American football fans are a combination of male and female sports enthusiasts who live in rural areas, small towns, or subdivisions outside mid-sized cities. ", 100 Best Side Hustles for Teens to Make Money, 10 Proven Psychological Pricing Strategies with Examples, 100 Office Etiquette Rules You Need to Know, 50 Best Business Letter Closings of All-Time. All of this gave the NFL a TIDES racial score of 85.5% in 2020 and a B+ for racial hiring practices. While race isnt as clear an indicator of opinion on kneeling as political affiliation, racial and ethnic minorities who identify as NFL fans are more likely (58 percent) than white fans (38 percent) to back kneeling as a form of protest, according to a Morning Consult survey conducted Sept. 3-7. This is where the requirement for a football stats site comes into play. Statistics Football Team & Player Statistics. Romero's 57 touches were the fourth-most and translated into an 80% passing success rate, so he was composed throughout, having received five yellows in his last seven top-flight outings.. The history of Liverpool can be traced back to 1190 when the place was known as 'Liuerpul', possibly meaning a pool or creek with muddy water, though other origins of the name have been suggested. 9.4% of players identified as two or more races. The data which was collected from June 2019 into March 2020 among more than 400,000 fans of a team in the NFL, MLB, NBA or NHL shows that Cowboys fans are more likely than fans of the average NFL team fan to identify as Republican and, therefore, are more likely to oppose kneeling during the anthem as a form of protest. Alex Silvermanpreviously worked at Morning Consult as a reporter covering the business of sports. Sporting News. Accessed on 9/29/21. Where the NFL seems to be losing viewer interest is within the 20-29-year-old age range, as those consumers are 10% less likely to be interested in the NFL. Three NHL teams have a larger share of Republican fans than Democratic fans the Nashville Predators, Vegas Golden Knights and Dallas Stars while another five teams fans are evenly split between the two parties. With J-League fans allowed to once more fill stadiums to capacity and vocally cheer for their teams, the opening two weeks of the season have shown positive signs that venues are returning to their pre-coronavirus norm. According to TIDES data, the NFL received an overall racial hiring grade of B+ and a gender hiring grade of C. As of 2023, 57.5% of National Football League players are people of color. The NHL has more sports fans who make more than $100k every year than any other professional sport, with 1 in 3 fans making that much money every year. Average television viewership of the NFL regular season from 2010 to 2020. WordPress Market Share + Statistics [2023]: How Many Websites Use WordPress? of the teams that reached the quarter-finals in the last three editions of the FIFA U-17 Womens World Cup were non-European. Age: Roughly 30% of Super Bowl attendees are ages 45-65 which is on par with the national average age of viewers who watch NFL. Known Fans are located in all major DMAs and have high engagement percentages in the top 10 DMAs that brands target. In 2019, eSports audiences have almost doubled compared to 2015, reaching more than 443 million fans worldwide, and numbers are predicted to reach 645 million by 2020. of football fans use a smartphone while watching TV. 8.30.2007. Youth tournaments have proven to be relatively more balanced, as teams representing various continents regularly reach the final stages. We use cookies. FootballTransfers (FT) is a project designed to fulfill the massive . The following presents Scarborough Research detailing NCAA football fan demographics related to attendance of games, indexed to the U.S. population. Soccers popularity among younger and Hispanic adults suggests the sport is on a trajectory for growth. Liverpool remained a small settlement until its trade with Ireland and . No votes so far! The Super Bowl for the NFL generates only 600,000 fewer tweets in just one game. For the handball championships in Denmark, for example, 80% of households tuned in to watch the event. However, you may visit "Cookie Settings" to provide a controlled consent. New technologies are significantly impacting the football ecosystem, both on and off the pitch. But the crowd can also become a distraction. Profit from the additional features of your individual account. Your favorite sport can describe you more accurately than you may believe. 21.81 per cent of our traffic is 45-54. Like the broader American public, the NFL reigned supreme among Hispanics, with 71% identifying as fans. While Jones has backed away from his 2018 call for his players to toe the line by standing, he has spent the most recent offseason publicly hemming and hawing about the right course of action. Around the world, football is a sport that transcends gender. Reports - Resources, Marketing Infographics & Guides - GWI While the league showed its support for the Black Lives Matter movement in the wake of George Floyds death by stenciling BLM onto the pitchers mounds at each ballpark, it did not make a league-wide decision to postpone games in solidarity with the Milwaukee Bucks walkout, instead leaving it up to the teams to decide. Athletes who rely on fans for an internal boost were forced to find new motivations to perform during the COVID-19 season. The average sports fan in the United States makes between $40-75k every year. , suggesting interest in the sport wasnt negatively impacted by the coronavirus pandemic. At the other end of the spectrum is the Buffalo Bills, which have an estimated worth of $2.05 billion, and the Los Angeles Chargers with an operating income of -$49 million. LEARFIELDs Fanbase data platform has enabled, for the first time, the most robust picture of the college sports fan making these unprecedented insights possible, said Matt Deimund, senior vice president and managing director at LEARFIELD. About 48% of an NFL teams revenue goes to player salaries in 2022. AS FAN Niamey . While 13.2 percent of the U.S. population is black, 47.1 percent of NCAA Division I football players and 68.7 percent of National Football League (NFL) players are black. College football is stronger than some professional sports fan demographics, but has 40% of its viewership over the age of 55 and 80% of the fan base is White/Caucasian. Hooliganism is defined by drug use (particularly cocaine), destruction of public property and fan to fan violence. The data has been weighted to represent the demographic composition of U.S. households on the following characteristics: geographic region, income, household size, age, gender, race and ethnicity. MLBs approach to social justice in recent months has been something of a mixed bag. No club from outside Europe is ranked in the top 30 revenue generators in global football. At the other end of the spectrum, only 320,000 people tune in to watch the MLS playoffs each year. Access to this and all other statistics on 80,000 topics from, Show sources information The average 2022 value of an NFL team is $4.47 billion. The 2011 census (the last available data) revealed that of the 64.6 million people that call the United Kingdom home, 6.8 per cent of them were from an Asian background and 3.4 per cent were black.. As long as the NBA is leading the way, they will take smaller steps to get there. Fans against modern football. Discrimination and racist incidents, as well as other cases of human rights violations, such as harassment and abuse, still occur in different regions of the world not only damaging players, referees, fans and football lovers, but also preventing the achievement of a fully inclusive football movement. Research Summary. The NBA's fan base is about as diverse as soccer's, with 39% being fans of color. Statista. of the teams that reached the quarter-finals in the last three editions of the FIFA Womens World Cup were European. More than half of Hispanic Americans (55%) identified as soccer fans, a considerably higher share than among Black (33%) and white (31%) adults, as well as those of other races (43%). Discover the future of cross-media measurement with Nielsen ONE. Who is the main target demographic for the NFL? In terms of racial diversity, Cowboys fans are right around the middle of the pack in the NFL, with 56 percent identifying as white and 44 percent nonwhite. The report includes the specific demographic and sociographic data from over 20 million Known Fans, who are fans with a direct relationship with the school through direct ticket purchases, donations, sign-ups and other transactions. Register in seconds and access exclusive features. Across countries with football fans, the United Arab Emirates tops the list as 80% of the countrys population are fans, followed by Thailand, Chile and Cristiano Ronaldos home country of Portugal. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . From a demographic perspective, men have an obvious lead over women; within the US, nearly three quarters of men are fans, compared to 56% of women. Shaun Anderson, an assistant professor at Loyola Marymount University who focuses on how sports properties utilize their platform to engage in social justice initiatives, recognizes the change in tone, but doesnt believe the NFL will be a leader in advocating for change. Keep up-to-date with our weekly newsletter, Media Pulse. Statistics Football Team & Player Statistics. Jan. 19, 2023, https://www.zippia.com/advice/nfl-demographics-financials/, The 2020 Racial and Gender Report Card National Football League, Total revenue of all National Football League teams from 2001 to 2020, National Football League (NFL) Statistics Facts, National Football League revenue by team in 2020, Operating income of National Football League teams in 2020, How many people watched Super Bowl 55? These cookies ensure basic functionalities and security features of the website, anonymously. Men are twice as likely as women to be Premier League Fans. However, both team senior administration and team professional administration levels experienced decreases in TIDES gender scores. Statista. statistic alerts) please log in with your personal account. Super Bowl ratings among Americans between 18 and 49 have fallen dramatically over the past 10 years. In 2020, according to Gemba Insights global sports fan research, across a basket of 13 of the world's most popular sports, women make up 47% of highly engaged, passionate sports fans. The NFLs total revenue for 2021 was $17.19 billion. The results of the recent kneeling poll indicates NFL fans are split evenly about whether kneeling is acceptable, and a June. From the perspective of fans, their experience and engagement is being improved thanks to the increasing use of artificial intelligence, cloud computing, augmented reality and blockchain technologies. As nations compete for the 2018 FIFA World Cup, Nielsen Sports research shows the popularity of football is growing in the U.S., India and China. His research has been featured on the New York Times, Thrillist, VOX, The Atlantic, and a host of local news. Level of interest in NFL in the United States as of September 2021, by ethnicity, Level of interest in NFL in the United States as of September 2021, by gender. For Thursday's game in Green Bay, 33.4 percent came from Wisconsin. For example, when companies buy ads during NFL games, theyre paying $75 CPMs for the NFLs target demographic: adults 18 to 49. (Intuitively, most teams located in racially diverse markets such as Los Angeles or New York generally have greater racial diversity among their fans.). NBA Deputy Commissioner Mark Tatum said fan demographics are not a factor in the leagues willingness to weave advocacy into sports. Ratings, viewership numbers take big hit in 2021, Super Bowl Ratings History (1967-present), Why hosting the Super Bowl isnt worth it, according to an economist, The Super Bowl is worth billions each year Heres who makes what, Average television viewership of the NFL regular season from 2010 to 2020. Fans support their teams 24/7 and follow every piece of news, so you can only imagine the excitement when they receive responses from their idols. 37% of sports fans who watch NASCAR on a regular basis are women, making this sport the highest in terms of gender equality. During a local radio appearance this week, Jones suggested its important for the Cowboys in particular, given the makeup of their fan base, to consider the opinions of fans who believe politics have no place in sports or that kneeling is unpatriotic. Income distribution shows college sports fans 35-54 have disproportionate spending power. Soccer also had the most diverse fan base, with 40% being fans of color. My Games; English. Only 13% were over 65 or between 20 and 30. In Latvia and Lithuania, basketball is king, while ice hockey is the most popular in Finland. You need at least a Starter Account to use this feature. Accessed on 9/28/21. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of. Ratings, viewership numbers take big hit in 2021. 9.4% of players identified as two or more races. The NHL has begun advocating on issues of racial inequality and social justice. BetMines is a platform for all football fans, bettors and non-bettors alike, looking for accurate information, predictions and statistics for analyzing matches Matches Advanced Filters . All Rights Reserved. In the women's game, only two of the six confederations organise a continental championship for womens clubs. Super Bowl 55 boasted 91.6 million TV viewers (96.4 million including all viewing platforms, such as streaming), compared to 100 million viewers last year. The percentage of Black or African-American NFL players reached 57.5%, Whites 24.9%, Hispanics or Latinos 0.4%, Asians 0.1%, Pacific Islanders 1.6%, and American Indian 0.2%. 3. With this publication, brands can see the power of college sports not just on game day, but as an everyday part of the overall marketing mix.. NASCAR has the fewest fans making more than $100k per year, with just 14% of the fan base at this income level. Accessed on 9/30/21. The HDA, led by a group of prominent Black NHL players, has vowed to serve as a catalyst for expedited change in how the league supports social justice and racial equality. 2023 Morning Consult, All Rights Reserved. World Cup. For standard leagues, I'll pick some players outside the top 10 and 15 who I think will play well as well as some higher rated players who I see underachieving using the ESPN rankings. Total revenue of all National Football League teams from 2001 to 2020. From our analysis of Nielsen data, in the 2016-2017 regular season, National Football League (NFL) ratings among millennials declined 9 percent. About 14.9 million people watch a regular-season NFL game on TV. The average attendance for an NBA game: 17,000 people. However, these figures mask some larger gender gaps in specific sports and regions. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Demographics (from our 2022 survey): Currently, 24% of Americans aged 18+ participate in sports betting. Ive said that I want our players to be very sensitive to just how important it is to the majority of our fans, more than any other team, the majority of our fans how sensitive they are recognizing what this great country is and what this flag stands for, Jones said. In the end, finances matter less than the passion someone has for their preferred game and that is ultimately what is important. Over the past years, the introduction of the video assistant referee and the widespread use of electronic performance and tracking systems have had a positive impact on the game, improving both the safety and the performance of players and referees. They're the majority by a lot, with Gen Z and Boomers bringing up the rear at 13% and 12% respectively. For example, African-Americans who are NCAA football fans are 14% more likely than the U.S. population to attend three to nine games per year, while NCAA football fans ages 65+ are 25% . This is a considerable decrease from 2020, when 69.4% of NFL players were people of color. The Premier League is equally popular across the age groups but 16-24s lead online viewing. But opting out of some of these cookies may affect your browsing experience. The ranking of senior national teams and the results of recent FIFA World Cups clearly demonstrate a trend towards a growing imbalance in national team football. And if it begins to affect the bottom line, then they may back up a little bit.. For some, a crowd can help narrow focus because theres something to push up against, Gervais says. In the United States, sports fans primarily watch 7 professional sports on a regular basis. In Ireland, Gaelic football is the most popular sport. National Football League revenue by team in 2020. Which leagues and entities can capitalize on that potential growth, however, remains to be seen. And more than half (52%) of people in Russia, the 2018 FIFA World Cup host country, are interested in the sport. Operating income of National Football League teams in 2020. Furthermore, 13.7% of team-level vice presidents are people of color, increasing from 12.8% last year. He pointed out that these leagues in particular might face more backlash based on the demographic makeup of their fans. FIFA World Cup is the most popular sporting event across Indonesia, Malaysia, Singapore, Thailand and Vietnam. 77% of NFL fans are Caucasian, compared to 15% being African-American/Black and 8% being Hispanic. The M Logo and MORNING CONSULT are registered trademarks of Morning Consult Holdings, Inc. the sport of the future in the United States for decades. The Brooklyn Nets have the most racially diverse fan base in the four major team sports, closely followed by the Houston Rockets, Miami Heat, Los Angeles Clippers and Los Angeles Lakers. of the teams that reached the quarter-finals in the last three editions of the FIFA World Cup were from Europe and South America. Footballs global appeal extends beyond attracting the interest of fans around the world: from sponsorship to broadcasting, from club ownership to the origin of its main stars, the games reach is universal.There are five billion football fans around the world, with Latin America, the Middle East and Africa representing the largest fan bases. In 2021, the National Football League brought in more than $17.19 billion, a drastic increase compared to $4.2 billion in 2001. However, national teams from fewer regions in the world tend to prevail in senior competitions. After failing to qualify for the World Cup in 2018, the U.S. mens national team could play a considerable role in sparking interest among casual fans and non-fans with a strong showing later this year in Qatar. Home Statistics 20 Intriguing Demographics of Sports Fans. You only have access to basic statistics. The demographics of sports fans may be changing, especially in terms of gender, but the enjoyment that sports provide will never change. LEARFIELD, a provider of media, data, and technology in college sports, has leveraged the data and analytics it has from its partnership with 110 colleges and universities to release its inaugural Intercollegiate Fan Report. How many people watched Super Bowl 55? Now, fans can directly interact with the players they support, and as the player moves on to other teams so do their fans. Unlike other sports, in which the top North American leagues essentially have monopolies on top-level competition, soccer fans interest in the sport is spread among MLS, Liga MX and several major European leagues, as well as international competition. While MLS has grown in-person attendance to. What is the demographic of football fans? And when it comes to issues of social justice, the NBA and our players have a long, well-documented history of standing up for the principles of equality, of diversity and inclusion.. It occupies a particular spot within the . in part due to competition with other leagues. When it comes to management roles, 30.5% are POC, which is a record high. These fans will very often support their national team, their local club, a "world" club, and sometimes even a particular player.. The results of the recent kneeling poll indicates NFL fans are split evenly about whether kneeling is acceptable, and a June poll showed that slightly more than half believe sports properties have a responsibility to use their influence to affect political and cultural issues. The borough was founded by royal charter in 1207 by King John, made up of only seven streets in the shape of the letter 'H'. Accessed on 9/29/21. This cookie is set by GDPR Cookie Consent plugin. 40 00 % of the current world's population is under 24 years of age. This is why it is so important for both genders to be targeted equally today because more women are becoming sports fans every day. This statistic is not included in your account. In nine of the past ten editions of the FIFA Club World Cup, the winners have all come from the same confederation. But I would say that we are guided by our values in the things that we do.. When it comes to gender, the NFL saw significant changes in team administration positions. More specifically, 57.5% of NFL players were Black, 9.4% identified as two or more races, 0.4% Hispanic or Latinx, 0.1% Asian, 1.6% Pacific Islander, and 0.2% American Indian. Everywhere else, it is association football. Chris Kolmar is a co-founder of Zippia and the editor-in-chief of the Zippia career advice blog. The Los Angeles Chargers, Oakland Raiders (who have since moved to Las Vegas), Baltimore Ravens, New York Jets, Los Angeles Rams and Arizona Cardinals have the most racially diverse fan bases in the NFL. The 55+ age demographic is the largest percentage off the NFL fans demographics at 37%. Here's the breakdown of each fan base by party affiliation, according to our poll. English Nederlands Romn . As an organization, the NFL has many revenue streams. People around the world love watching, interacting with, and even playing sports on a regular basis. Thirty-two percent of U.S. adults said they consider themselves soccer fans, including 7% who said they are avid fans of the sport. The Guardian. Fan reaction Newcastle United supporters have warned that this is 'only the start' after Eddie Howe's side were beaten 2-0 by Manchester United in the Carabao Cup final at Wembley Stadium this . The Asian Games rank in the top five in fan interest among events tracked in Indonesia, Malaysia, Philippines and Thailand. As professional leagues begin to embrace their female fans more, provide gender-specific fan gear, and offer other incentives to watch games, women are finding their love for sports is growing. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans. At 40 percent, the average MLB team has a smaller share of nonwhite fans than the NBA and NFL, and is within a percentage point of the average NHL team. 2 out of 3 fans in almost every sport are men, but that number is slowly starting to change. A TEENAGE Warren Park girl, who went missing last Tuesday, is said to have watched helplessly as THREE other kids were KILLED by the kidnappers. Statista. Younger generations are multi-tasking, mobile-oriented and always connected. Copyright 1994 - 2022 FIFA. People are crazy about this game. Soccers popularity among Hispanics ranked just behind MLB (58%) and was on par with college football (56%) and the NBA (55%). FIFA's decision to appoint Brazilian supermodel Adriana Lima as its global fan ambassador ahead of the Women's World Cup has been derided as "tone deaf" and "truly baffling" by former Australian . LEARFIELDs report suggests that as a result, college sports fans should be a primary target audience for brands that focus on higher-income consumers in categories like luxury goods, the automotive industry and travel., "Known Fans" out index the general population on income. "Share of soccer fans worldwide in 2022, by gender ." 4.2 Football League demographics - socio-economic grouping 129 4.3 Questionnaires and interviews - socio-economic groupings 131 4.4 Notable tools or methods used by football fans for information seeking 133 4.5 Time spent talking about football (per day) 134 . There are, however, five other NFL teams with a greater percentage of Republican fans than the Cowboys: the Washington Football Team (known as the Washington Redskins during the surveys fielding period), Indianapolis Colts, Arizona Cardinals, Houston Texans and Kansas City Chiefs. The need exists to identify the different types of fans due to the inadequacies of past theories to explain the totality of fan behavior. (July 31, 2022). showed that slightly more than half believe sports properties have a responsibility to use their influence to affect political and cultural issues. According to the National Football League demographic and financial statistics, even though players are primarily people of color, most management, coaching, and official positions are held by male non-people of color. College sports boast more fans than any professional sport. Vanderbilt vs. Auburn - Women's College Basketball Team Statistics - 27 February 2023 | ESPN. 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Billion in 2020 entities can capitalize on that potential growth, however, remains to be targeted today. Of these cookies may affect your browsing experience 2022 survey ): Currently, 24 % of households in... Host of local news club World Cup were non-European related to attendance of games, to! To social justice especially in Terms of gender, the South is heavily represented among States sports! Suggests the sport wasnt negatively impacted by the coronavirus pandemic of the FIFA World Cup, the have! Each fan base by party affiliation, according to our poll 170 from. Makeup of their fans all come from the same confederation less than the passion someone has for preferred... New York Times, Thrillist, VOX, the NFL regular season from 2010 to 2020 were over 65 between. Forced to find new motivations to perform during the COVID-19 season based on the demographic makeup of fans! A record high top 30 revenue generators in global football fans every.. 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